UBS Webinar Quant Insight Series: TV advertising and real-time retail investor behavior with Prof Alminas Žaldokas
Please join Prof Alminas Žaldokas, Associate Professor of Finance at HKUST and teaching faculty of the MSGF program, Prof. Bruno Solnik, Emeritus Professor of Finance at HKUST, and Fabrice Schloegel as they discuss the impact of TV advertising on retail investor’s trading behaviour.
By analysing minute-by-minute US TV advertising data covering some 300 firms, 326,000 ads, and $20 billion in ad spending, Alminas documents a surge in investors SEC EDGAR queries and Google search for financial information within 15 minutes of the airing of an ad. He is then able to link the effect to an increase on the trading volume of the advertiser’s stock by retail investors. Originally intended to consumers, TV advertising increases real-time trading and has a non-negligible effect on financial market.
Speaker
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Professor Alminas Zaldokas is an Associate Professor of Finance at the HKUST. He has joined HKUST in 2012 after receiving his Ph.D. in Finance from INSEAD (France). As the visiting scholar, he has also taught at the McCombs School of Business at the University of Texas in Austin. Professor Zaldokas’s research focuses on the interaction between firm decisions in the financial and in the product markets. His research papers have been published in the leading academic journals such as the Journal of Financial Economics, Review of Financial Studies, Management Science, Journal of Accounting Research, RAND Journal of Economics, and Journal of International Economics. His recent work on collusion in product markets has received multiple academic and practitioner awards and has been presented in the conferences organized by the policy makers such as the Securities Exchange Commission (SEC) and Federal Trade Commission (FTC). |
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If you have any questions, please feel free to contact Emma Scholfield at +44-7920 087377 or ubs-conferences@ubs.com.
Sep
08
Sep
08
09:00 - 10:30 (New York)
14:00 - 1530 (London)
15:00 - 1630 (Paris)
Online via Zoom
