HKUST Business School Ideas Lunch Series – Alumni Online Sharing: Marketing behind the World’s Favorite Toy Brand
To keep up with our efforts in alumni engagement, HKUST Business School is presenting the Ideas Lunch Series, an online lunchtime chit-chat session featuring successful alumni from different industries.
On Jun 9 (Tue), our BBA alumnus Kenny SHAM, Director, Head of Marketing for the LEGO Group (Hong Kong, Taiwan & Macau) will share and interact with the alumni community online. LEGO remains the most valuable and strongest toy brand with over *US$7.6 billion in brand value. What is it like to drive the growth of such a powerful brand, to build and lead the team from developing and launching innovative products? Kenny will share his insider’s insights, fun stories and personal tips on building a successful career.
What makes this event even more special – this webinar will be moderated by Kenny’s Marketing teacher, Prof Anirban MUKHOPADHYAY, Chair Professor, Lifestyle International Professor of Business, Associate Dean of Business and Management (Undergraduate Studies).
(*Source: https://brandfinance.com/news/press-releases/lego-stacks-up-to-competition-brand-ranking-reveals/)
Speaker
 |
Kenny Sham (BBA MARK & MGTO) Kenny Sham is currently the Head of Marketing of LEGO leading Digital, Branding, Retail, Community & Theatrical content marketing for Hong Kong, Taiwan & Macau region. He has all-rounded experiences in both sales and marketing across FMCG, Healthcare and Toy industries in multiple APAC markets. Having worked across various global brands, Kenny has strong belief in creating powerful marketing campaigns by combining local consumer insights creatively with global brand story and convert the brand desire to real sales in virtual or physical retail channel. On the personal front, he places a strong focus on mentorship to develop the builders of tomorrow and he is also passionate on supporting NGOs that work on children causes and children rights. |
- This is an online webinar on Zoom.
- Due to limited quota, registration will be on first-come-first-serve basis.
- Successful registrant will receive a confirmation email with a link to the online webinar.
Kindly contact the Business School External & Alumni Relations (EAR) Team.
Jun
09
Jun
09
13:00 - 14:00 (Please sign in at 12:50)
Online via Zoom
