HKUST Business School Ideas Lunch Series – Alumni Online Sharing: Brand Transformation of the 116-Year-Old Hong Kong Trams
Having featured successful alumni across eCommerce, Retail, IT, F&B and Real Estate industries, the Ideas Lunch Series launched last year attracted significant viewership and overwhelming positive feedbacks. In 2021, we will continue this lunchtime chit-chat series featuring diverse alumni with their uniquely interesting stories.
On Feb 25 (Thu), our MBA alumnus, Nixon CHEUNG, Head of Commercial and Brand at Hong Kong Tramways will share and interact with the alumni community online.
Running the world’s largest fleet of such double-deckers, with the slowest commuting speed, the iconic brand of the Hong Kong tram, nicknamed “Ding-Ding”, is surely one of the most legendary moving landmarks in the fast-paced Hong Kong. And now, the brand no longer just appear on Hong Kong island where the tram lines run – it’s being seen in various kind of products. The 116-year-old trams are now younger and more popular than ever. As the mastermind behind this “brand transformation”, Nixon will share with us the brand transformation journey where he tripled the market reach of Hong Kong Tramways and opened up new revenue streams, all happened during pandemic.
The event will be moderated by Professor Sophie Fan from the Department of Marketing.
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Nixon Cheung (MBA) Nixon currently works as the Head of Commercial and Brand at Hong Kong Tramways, where he has rejuvenated and transformed the 116-year-old transportation in both branding and revenue means. With his outstanding effort in promoting and diversifying the company, he was hugely recognized as one of the four Hong Kong awardees of “40 under 40” for marcom, media and marketing industries. To give back to the marketing community, he was engaged as one of the panel judges for the renowned industrial “Markies award”, and had also worked as a guest speaker at a variety of marketing summits, radio channels and online platforms as to share the unprecedented marketing transformation he has brought to a transportation brand. Under his leadership, the “Commercial and Brand” team that he oversees was named “Team of the year” by Hong Kong Business, and he was also named as one of the “Future Leaders 2021”, “Innovator of the year”, and was selected by Hong Kong Living as the “Hong Kong Influencer” awardee. |
- This is an online webinar on Zoom.
- Due to limited quota, registration will be on first-come-first-serve basis.
- Successful registrant will receive a confirmation email with a link to the online webinar.
Kindly contact the Business School External & Alumni Relations (EAR) Team.
Feb
25
Feb
25
13:00 - 14:00 (Please sign in at 12:50)
Online via Zoom
