HKUST Business School Alumni Luncheon Series: How Chinese Brands Leverage AI Marketing Tools to Expand Global Presence

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HKUST Business School Alumni Luncheon Series: How Chinese Brands Leverage AI Marketing Tools to Expand Global Presence


AI is revolutionizing the business world, creating fresh opportunities to expand into new markets and achieve unprecedented success. HKUST Business School is pleased to present an attention-grabbing topic “How Chinese Brands Leverage AI Marketing Tools to Expand Global Presence" on September 11, 2024 (Wednesday). Join us for an engaging luncheon where our distinguished MBA alumnus, Mr. Ben WONG, Chief Marketing Officer for Greater China at Google, will share the AI marketing tools for unlocking global growth and brand expansion. He will be in dialogue with Professor HUI Kai-Lung, Acting Dean of HKUST Business School, who will also provide updates on the latest developments of your alma mater.

Reserve your spot NOW to get the most out of AI and celebrate the Mid-Autumn Festival together with your fellow alumni and faculty members!

Speaker

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Mr. Ben WONG
Chief Marketing Officer, Greater China
Google
HKUST MBA 1994 alumnus

Ben joined Google in 2017 and has a proven track record of driving transformative campaigns and innovation for iconic global brands in both Asia and the US markets. His strategic acumen shines through his successful management of brands across diverse portfolios, including Google, Procter & Gamble (Olay, Pampers), Johnson & Johnson (Neutrogena, Clean and Clear, Johnson’s Baby, Stayfree/Carefree), Beiersdorf (Nivea, Eucerin), Mars/Wrigley (Extra, Doublemint, 5, Skittles), Hong Kong Disneyland Resort, and Starbucks China.

His works have received various industry recognition and awards including but not limited to the Stevie Awards – The International Business Award, Marcom Awards, Campaign Asia Event Marketing Awards and ROI Awards.

Ben is passionate about community services and currently is an advisor and/or committee member of the Children Cancer Foundation (health related), Ediversity (education and parenting related), Rock Foundation/ Creation Hub (disability related), Ed-ability (disability related) and the Women Alliance Group.

He holds an MSc in E-Commerce from the University of Hong Kong, an MBA from the Hong Kong University of Science and Technology (HKUST), a marketing degree from the Hong Kong Polytechnic University, and a professional qualification from the Chartered Institute of Marketing (UK).

Moderator

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Professor HUI Kai-Lung
Acting Dean
Elman Family Professor of Business
Chair Professor, Department of Information Systems, Business Statistics and Operations Management
Academic Director, Kellogg-HKUST EMBA Program
HKUST Business School

Prof. Hui received his BBA and PhD degrees from HKUST. He started his career at the National University of Singapore followed by City University of Hong Kong. He returned to HKUST in 2008 and has served in various key administrative roles within the Business School and the University.

His research interests include cybercrime economics and policy, fintech, privacy, IT policy, and electronic commerce. His research cuts across information systems, marketing, and economics, and has been published in some of the best journals. He ranks among the top 22 in the world, top two in Asia, and top one in Greater China based on publications in Information Systems Research and MIS Quarterly in 2017-2021.

Prof. Hui has provided expert advice and consultancy services to government and private organizations. He is also a frequent speaker and contributor to public opinion and knowledge sharing in the media.

Prof. Hui has taught undergraduate, MSc, MBA, EMBA, PhD, DBA, and executive courses on cybersecurity and risk management, privacy and information management, fintech, blockchain and cryptocurrencies, big data and analytics, strategic IT management, and competitive business strategy, among others. He is a three-time winner of the prestigious Franklin Prize for teaching excellence in the HKUST Business School.

Registration Fee 
HK$250 per head or
HK$150 for Member of Beta Gamma Sigma (BGS) HKUST Chapter

(The meal cost has been partially subsidized by the School. A separate email with payment link will be provided after registration.)

Language
English

Remarks
  • Due to the venue’s limited capacity, seats are available on a first-come-first-serve basis and priority will be given to HKUST SBM alumni.
  • The registration will only be confirmed upon receipt of payment.
  • The paid registration fee is non-refundable and non-transferable.
  • HKUST Business School reserves all rights. All terms and conditions are subject to change without prior notice.
  • Kindly note that photographs will be taken at the event for record and publicity use. By attending this event, you agree your image may be used for these purposes.

Enquiry

Please contact the External & Alumni Relations (EAR) Team of HKUST Business School.

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Date
11.09.2024 - 11.09.2024 (GMT+08:00)
Time

12:30 p.m. - 2:00 p.m.
(Reception starts at 12:00 pm)

Venue

27/F Club Lusitano, 16 Ice House Street, Central, Hong Kong. (The entrance is on Duddell Street)  (map)

Event Host
HKUST Business School
Reg. Deadline
31.08.2024